There is no doubt that Facebook is currently the number social networking site in the world. With billions of members and growing fast, if Facebook isn’t part of your business’ online marketing strategy, then you’re missing out on a big opportunity.
There are so many benefits your business can get from Facebook (if done right of course.) That’s because it is the social media site where people choose to ‘hang out’ and more importantly, ‘need’ to hang out if they’re to keep up with their friends and colleagues.
What makes Facebook an excellent social networking site is that it is visually appealing. The design, colours, layout and content on Facebook appeals to ‘most’ people. This environment does not look like a selling place, although there are many avenues for a business to promote and sell their products and services. People hate being sold to. They love to purchase, but they just don’t like being sold to.
However, when it comes to promoting a product, service, or brand, you should understand the difference between Facebook Profile and Facebook Page – Facebook Profile is for personal use while Facebook pages are for public figures and businesses to promote themselves.
Though you want to have as many Facebook followers as possible, what is more important is that you know how to convert your Facebook fans to paying customers.
To learn how, read this article: https://www.the-entourage.edu.au/blog/4-ways-you-can-turn-facebook-fans-into-paying-customers/#.WMZG02997IU