4 Ways to Convert your Facebook Fans to Paying Customers

There is no doubt that Facebook is currently the number social networking site in the world. With billions of members and growing fast, if Facebook isn’t part of your business’ online marketing strategy, then you’re missing out on a big opportunity.

There are so many benefits your business can get from Facebook (if done right of course.) That’s because it is the social media site where people choose to ‘hang out’ and more importantly, ‘need’ to hang out if they’re to keep up with their friends and colleagues.

What makes Facebook an excellent social networking site is that it is visually appealing. The design, colours, layout and content on Facebook appeals to ‘most’ people. This environment does not look like a selling place, although there are many avenues for a business to promote and sell their products and services. People hate being sold to. They love to purchase, but they just don’t like being sold to.

However, when it comes to promoting a product, service, or brand, you should understand the difference between Facebook Profile and Facebook Page – Facebook Profile is for personal use while Facebook pages are for public figures and businesses to promote themselves.

Though you want to have as many Facebook followers as possible, what is more important is that you know how to convert your Facebook fans to paying customers.

To learn how, read this article: https://www.the-entourage.edu.au/blog/4-ways-you-can-turn-facebook-fans-into-paying-customers/#.WMZG02997IU


How to Decide if Entrepreneurship is Right for You

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Unemployment is a huge challenge many Australians face. Problem is that population is increasing rapidly and so is the demand of employment. The economy does not have enough jobs to fulfil this demand. Unemployment is not the problem of a single country, but whole world is suffering from it.

When there is over population in a country, it results to recession. Companies are not able to make good use of whatever resources they have and so they start firing their employees since we do not have enough resources to cope with the increasing demand. According to estimation, if population keeps increasing with the same rate soon there will be double the people than the number of jobs available.

Before the situation goes out of our hands, we need to immediately deal with it. There are many solutions to the problem of unemployment. One of them is population control. This is a good solution, but the problem is that it is not an immediate solution. Even if we start today it will take us many years to control the situation completely.

The truth is, in order to solve the problem caused by unemployment, entrepreneurship is the key. It can help you generate income and it can also help the employees you will be hiring. However, the question is, “is entrepreneurship right for you?”

Find out by reading this: http://guides.wsj.com/small-business/starting-a-business/how-to-decide-if-entrepreneurship-is-right-for-you/?mod=WSJBlog

4 Ways to Create a Marketing Strategy for Your Small Business

A lot of us understand the fundamental concept of Marketing is the essential process of effective communicating the value of your product and or service to your target customer base.

A successful marketing is when you get the peak of your targeted customers’ interest encouraging them to purchase your product or service. You are really doing an amazing job if your customer then refers another customer.

Are you a new business owner and do believe in the importance of the marketing process? If you don’t, then you should re-think your overall business strategy. You absolutely need marketing to attract a relevant customer base to sell your product or service and have a real chance at making a profit.

Creating a good marketing strategy will help your firm develop the most optimal process, focusing your scarce resources on convertible opportunities. With a marketing strategy, your goal is to increase the total sales your organisation achieves within the target customer base and establishing a competitive advantage that’s sustainable. Developing a marketing strategy helps you to consider the comprehensive marketing goals of your business. This includes long-term and short-term marketing goals.

Keep in mind that effective communication is the primary ingredient to a successful marketing. Therefore, you must conduct research within the target market to know exactly how your customer prefers communication.

To learn how to create a marketing strategy for your small business, check out this article: http://fortune.com/2016/08/04/marketing-strategies/?iid=sr-link1